AirPods sales were down 34% in Q3

Apple remained the number one seller in the true wireless earbuds market in the third quarter, but AirPods took a hit nonetheless. This is probably explained by consumers who were waiting for the new generation.

AirPods 2 vs AirPods 3 1

Falling sales for AirPods

Apple sold 17.8 million truly wireless headphones (AirPods and Powerbeats Pro) in the third quarter of 2021 according to Canalys, a decrease of 33.7%. Its market share stood at 24.6%, against 37.6% a year earlier.

Samsung is in second place with 8.7 million sales. This is up 12.7% year on year. The group’s market share is 12%. Xiaomi follows in third place with 4.9 million sales, down 21.3%. The market share fell to 6.8%.

The top 5 ends with boAt and its 2.8 million sales, a significant increase of 220.5%. Then there is Edifier with 2.7 million sales. The increase here is 10.1% year on year.

In total, there are 72.2 million truly wireless headphones that were sold in the third quarter of 2021. This is a slight increase of 1.3% from the same period a year earlier.

Sales Real Wireless Earphones Q3 2021

We will now have to see if the data will be up or down for this fourth quarter. Knowing that there were the AirPods 3, we can expect sales to increase.

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