AirTag and Beats Studio Buds, a special edition to celebrate the New Year in Japan

To celebrate the Japanese New Year, Apple has created special editions of AirTags and Beats Studio Buds that will not be very limited in quantity.

airtag japan new year

Apple says the first 20,000 customers in Japan who buy a new iPhone 12, iPhone 12 mini, or iPhone SE between January 2 and 3 will receive a limited-edition AirTag celebrating the New Year of the Tiger. The AirTag features a personalized engraving that shows a cute tiger on the back.

From January 1, in Japan, it will also be possible to purchase the Special Edition of Beats Studio Buds, which stands out for its pink color and decorative yellow stripes that reflect those typical of a tiger. The price will remain unchanged from the standard edition.

beats studio buds new year japan

The company will also be giving away Apple Cards to anyone who purchases certain Apple products on January 2-3, with a value varying depending on the device purchased.

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