With the financial crisis of Peloton, one of the largest sports equipment companies in the United States, Apple is cited as a potential buyer of the company.
As CNBC reports, Peloton will temporarily stop manufacturing its smart fitness products due to a significant reduction in consumer demand. The current priority is to reduce costs and figure out how to continue for the future, as products such as Bike, Bike+ and Tread will be discontinued for between six weeks and six months.
Moreover, recently, the company was also forced to lower the still high prices of its products by 20%, in a bid to increase sales. All this may not prevent the layoff of 40% of sales and marketing staff.
Peloton’s precarious state seems the prelude to an acquisition by a bigger company, and one of them could be Apple. The Cupertino company is an ideal candidate, as it already has a subscription service like Fitness+ and could start selling exercise equipment directly from its store, perhaps retaining the Peloton brand as it has. made with Beats.