Apple removes the ability to buy and rent content on Android TV and Google TV

Apple has removed the ability to buy and rent shows and movies in the Apple TV app on Android TV and Google TV.

apple purchase tv android

With the latest update, users using the Apple TV app on Android TV and Google TV can no longer purchase or rent content from the iTunes Store. Additionally, Apple also removed access to Apple TV+.

The Apple TV app is available on select Android devices such as Nvidia Shield and Google Chromecast, but the latest update removed several features that required users to purchase or rent content from the iTunes Store from another device and then view it on Android TV and Google TV.

The content purchase and rental buttons have been replaced with a new “How to watch” button, which prompts users to “buy, rent, or subscribe in the ‌Apple TV‌ app on iPhone, iPad, and other streaming devices”. Previous purchases and rentals initiated in the ‌Apple TV‌ app for Android TV and Google TV continue to be available, at least for now.

Obviously, users are complaining about this news, so much so that many people who are aware of the new limitation avoid updating the Apple TV app on affected devices.

Some believe that Apple may have dropped the feature to avoid Google’s 30% commission on in-app purchases. Recall that not all television in-app purchases were covered by the commission, but it is possible that Google introduced new conditions, prompting Apple to limit the application.

The change also appears to include smart TVs that run Android TV and Google TV natively, such as some Sony Bravia models, but other smart TVs with the “Apple TV” app don’t appear to be affected.

Leave a Comment