Apple unveils new Myeongdong Apple Store in South Korea

Ahead of the scheduled April 9 opening, Apple shared a preview of the new South Korean Apple Store in Myeongdong.

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The store, which is located in Seoul’s shopping district, will be the largest Apple Store in South Korea. Deirdre O’Brien, Apple’s senior vice president of retail, said the company was “delighted to develop its relationship with our Korean customers”.

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In addition to launching the first K-pop Today at Apple remix session with the group SEVENTEEN, the company is collaborating with several other artists to offer the following sessions:

  • Art Lab: “Draw Springtime Floral Greetings” with artist Nanan Kang
  • Photographic Workshop: “Capturing the Colors of Seoul” with Photographer Lee Jongbeom
  • Exclusive: Conversation with Minha Kim, star of new Apple Original drama ‘Pachinko’
  • Art Lab: “Create your abstract world in AR” with artist VAKKI

The store is located at the foot of a new tower in central Seoul. Around the shop are a few gardens with sculptures by Jaehyo Lee and VAKKI.

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Once inside, customers can experience the latest Apple products and services, including the recently launched Apple TV+ platform in Korea. A new product pick-up area, the first of its kind in Asia, makes it even easier for customers to pick up their devices ordered online. Visitors can move from one floor to another thanks to the special staircase, made transparent by glass risers, or thanks to the stainless steel elevator.

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The second floor offers more space to explore and receive support from the team of 220 people, who speak a total of 11 languages ​​and represent more than eight nationalities. Additionally, the conference room provides a private environment where the store’s sales team can offer advice and training to entrepreneurs, developers and other corporate customers. The Forum, featuring a large video wall in the center, creates an elevated gallery overlooking the city and serves as the venue for Today at Apple sessions.

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Apple Myeongdong will open to customers on Saturday, April 9.

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