In his latest Power On newsletter, Bloomberg’s Mark Gurman returned to Apple’s future AR/VR headset, which could cost more than $2,000.
Apple typically prices its products higher than its competitors, in order to earn margins that have helped it become one of the most profitable consumer electronics companies of all time. The upcoming AR/VR device will also be no exception, but the main reason why the company is said to have decided to go for a price above $2,000 is due to some of the technologies adopted.
Gurman had previously pointed out that Apple would likely use the M1 Pro chip or something similar for the new AR/VR headset. Today, however, he explains something more about it.
“I’m expecting two processors inside the device, including one equivalent to the MacBook Pro’s M1 Pro. Combine that with multiple screens, including ultra-high-resolution 8K panels, an option for interchangeable prescription lenses, and advanced audio technology, and the costs add up. And don’t forget seven years of internal development expenses that need to be recouped. My belief is that the chip inside this device will be on par with the M1 Pro, which will make it better than the M1. The main reason for this choice is not the speed of the processor, but the need for more advanced graphics. As you may know, the M1 has an eight-core GPU, while the M1 Pro has a 14/16 graphics-core GPU. »
As Gurman and analyst Ming-Chi Kuo pointed out, it’s very likely that Apple’s AR/VR device will focus on games, multimedia and communication.
“Gaming should be one of the focal points of the device, especially since it will have multiple processors, a fan, an ultra-high resolution display and its own app store. Apple will try to position the device as a “dream” for game developers. Next comes the use of media files. I expect Apple to work with media partners to create content that can be viewed in VR on the device. Finally, communications, maybe a VR experience for FaceTime. »
What will be the name of this Apple AR/VR headset?
Mark Gurman is also betting on what the name of Apple’s future AR/VR device could be.
- AppleVision : This is perhaps the most realistic name. The name “Vision” sounds futuristic, does not refer to any particular technology or feature, has an optimistic atmosphere, and contains the product only as a new visual aid.
- Apple Reality : this name would certainly refer to virtual and augmented reality, which are the basic technologies used in the headset. Plus, the name could work for both this device and future standalone AR glasses that will arrive by the end of this decade. The company may call its first headset “Apple Reality” and the glasses “Apple Reality Glasses”.
- Apple Sight : A name that brings to mind the Apple iSight video chat camera from 15 years ago. Apple has dropped the use of the “i” in new products, so the only possibility may be Apple Sight, although unlikely.
And what name would you give to this future Apple device?