Beats Fit Pro: an advertising campaign with Naomi Osaka, Kaia Gerber, Vince Staples and Quen Blackwell

Apple advertises for Beats Fit Pro. Intras equipped with the H1 chip and the active ambient noise reduction (ANC) function are entitled to 4 new spots, each featuring a personality, i.e. the tennis player Naomi Osakathe model Kaia Gerberthe singer Vince Staples (who takes advantage of the ad to teaser her next track “Magic” at the same time), and the influencer Quen Blackwell. Each spot is in the “Apple” spirit, which means that the product is barely mentioned and is more part of a general way of life, here rather cool and relaxed. As a reminder, the Beats Fit Pro are almost copy-pasted from the AirPods Pro in terms of specs; in addition to the ANC and the H1 chip, we also find the IPX4 certification, the Adaptive EQ, the transparency mode, the compatibility with Siri, and of course the playback of songs in spatial audio.

The Beats Fit Pro are available on Amazon at a price of 229.99 euros.

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