iPhone 13: new Apple ads for autonomy and resistance

Apple has posted two new advertisements to praise the merits of its iPhone 13. Here, the manufacturer highlights the autonomy of the smartphone and the resistance with the Ceramic Shield protection on the screen.

In the first ad, Apple shows a child cycling around his neighborhood while filming with an iPhone 13. The tour lasts for over 5 hours and the phone continues to film smoothly. This is a way to highlight the good autonomy. “What will you do with an even looooooong range? It’s alright, it’s the iPhone”can we read as a slogan.

The background music is I look good by American rapper OT Genasis. It is available to listen to on Apple Music and other music streaming platforms.

In the second commercial, a toddler can be seen picking up his mother’s iPhone 13, running around with it, dropping it, bumping it against various objects and more. On arrival, the phone has no particular damage. The video ends with the message “Resistant to a toddler. It’s alright, it’s the iPhone”.

Here, the background music is chitty bang by American musician Leikeli47. The track is available on Apple Music and elsewhere.

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