“Move How You Want”, the campaign for the global launch of Beats Fit Pro

With the global launch of headphones Beats Fit Prothe company launched a new campaign called “Move How You Want” featuring Naomi Osaka, Kaia Gerber, Vince Staples and Quen Blackwell.

move how you want beats fit pro

This campaign is divided into four 15-second sequences, each featuring a different protagonist: tennis champion Naomi Osaka, model and actress Kaia Gerber, acclaimed entertainer Vince Staples and social media star Quen Blackwell.

Countryside Move How You Want for the global launch of Beats Fit Pro was filmed entirely in Los Angeles. The videos end with the slogan “Move as you want”. This is a clear reference to the flexible and customizable design of the Beats Fit Pro, which allows the consumer a secure fit for any activity.

move how you want beats fit pro 2

The new Beats headphones were launched in November in the United States and other selected countries, while they only hit the global market since the end of January. They are already available for purchase on Amazon.

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