It’s now clear to everyone, but even Margrethe Vestager, head of EU digital policy, understood that Apple would rather pay the maximum fine of 50 million euros than activate security systems. payment alternatives for dating apps in the netherlands.
In a speech on the digital economy and privacy, Vestager said that Apple ” essentially prefers to pay periodic fines, rather than comply with a decision of the Dutch competition authority on the conditions of third party access. App Store ».
“Effective enforcement, which requires the Commission to have sufficient resources to do so, will be key to ensuring compliance. Some may be tempted to play early and try to bend the rules. Apple’s conduct in the Netherlands these days may be an example. To our knowledge, Apple essentially prefers to pay periodic fines, rather than comply with a decision of the Dutch competition authority on the conditions for third-party access to its App Store. And it will also be one of the obligations included in the DMA. »
Last month, in line with a decision by the Dutch Authority for Consumers and Markets (ACM), Apple announced that it would allow dating apps on the Dutch App Store to use third-party payment methods for in-app purchases. . The company’s terms included reducing its commission from 30% to 27%, requiring developers to keep separate binary codes for the app and send monthly sales records through alternative means to those offered by Apple in order to track commissions.
For the moment, however, nothing has been activated and the ACM continues to sanction Apple with fines of $5 million per week, as the company’s plans are deemed insufficient to comply with the new regulations. The maximum fine is $50 million, and Apple has already paid half that. We will see if in five weeks the EU will also come to this field to unblock the situation.