TF1 obtained exclusive access to Apple Park with interviews with some important executives such as Greg Joswiak.
Apple rarely opens its doors to journalists, so the TF1 report is really interesting and worth a look. Even during the pre-COVID period, access to Apple Park was restricted to employees only, as a special area away from the main offices is reserved for visitors. The only other accessible venue is the Steve Jobs Theater, where Apple holds its keynotes.
The video also shows employee meetings, likely to talk about the next generation of Apple products, software and services. Obviously, the service doesn’t show exclusive news (although some details and different faces have been blurred), but it does give us a glimpse of how they work inside Apple Park.
The TF1 journalist explains that many doors in Apple Park were closed to prevent cameras from seeing anything, and that he was constantly monitored by business leaders. Greg Joswiak, Apple’s vice president of marketing, said when Steve Jobs designed Apple Park, he wanted to create an office for the future.
“When Steve Jobs designed Apple Park, he wanted to create the offices of the future. He wanted a place where people leave the office, where they bump into each other, collaborate and exchange ideas, so he wanted it to be a place to hang out. “
The department adds that employees attend formal meetings held in large, accessible conference rooms while walking around Apple Park, to promote their creativity.
Apple is on track to become the world’s first $ 3 trillion company, and Joswiak said: “We’re in a position where if we can imagine something, then we can create it. We can make it real. “
One of Apple’s main priorities is health, and during its visit to Apple Park, TF1 had the opportunity to meet with Dr. Sumbul Desai, Apple’s vice president of health.
“Our goal is to provide useful data to users and their physicians as well. We don’t want to replace this doctor-patient relationship, but we want to improve it. What is very important is that users can choose item by item what data to allow and Apple does not receive or see any of your data. They remain inside the device. “
TF1 also spoke with Lisa Jackson about the company’s initiatives and efforts to protect the environment. The Park itself is covered with solar panels on the roof, helping to reduce its carbon footprint and energy consumption. “This is what our customers expect. And for us, that means being more attentive to the materials we use, reusing some of them and innovating to take this recycling into account in the design of our products ”, Jackson said.
The video of the service is available here.