The iPhone 12 is the most purchased smartphone in the world in 2021

Research institute Counterpoint Research reveals that the iPhone 12 is the smartphone that has been the most sold in the world in 2021. It is ahead of the iPhone 12 Pro Max, the iPhone 13, the iPhone 12 Pro and the ‘iPhone 11. The Top 10 most popular models have only three Android smartphones: the Galaxy A12, the Redmi 9A and the Redmi 9.

iPhone 12 review
iPhone 12

Apple has a totally different strategy than Samsung or Xiaomi. The two Asian brands flood the telephone market by releasing dozens of different phones each year, while the Cupertino company only unveils four per year. As in 2020, there will be five in 2022since four models are expected next September, to replace the iPhone 13, and a fifth was announced last night: the iPhone SE (2022), also called iPhone SE 5G.

Read also – Smartphone sales: Samsung is No. 1 in the world in 2021, far ahead of Apple and Xiaomi

Yet despite Apple developing fewer smartphones each year, it is still positioned among the top three global brands by volume, based on quarters. Why ? Because each of the iPhones manages to rank among the best sellers, quite simply. This was already the case in 2019with iPhone XR, iPhone 11, iPhone 11 Pro Max, iPhone 8 and iPhone 11 all in the annual Top 10. This was the case in 2020 with iPhone 11, iPhone SE 2020, iPhone 12, iPhone 12 Pro Max and iPhone 12 Mini. And this is still the case in 2021.

Apple places 7 smartphones in the Top 10 best-selling smartphones in the world

According to the Counterpoint Reaserch research institute, seven iPhones made it to the top sellers of 2021, leaving only three places filled by Samsung, with a single model, and Xiaomi, with two models. The competition only manages to place in the Top 10 economic models at less than 300 euros. The Korean firm is positioning its Galaxy A12while the Chinese brand places the Redmi 9A and the Redmi 9. They are respectively sixth, seventh and tenth. There is no premium Android smartphone in this ranking.

iphone 12 prime 2021 counterpoint research

All other places, including the first five, go to Apple. The iPhone 12 is in the lead. It alone represents 2.9% of the global market. It is followed by the iPhone 12 Pro Max with 2.2%. The iPhone 13 is third, despite only being launched in September. In less than four months, it represents 2.1% of smartphone sales in 2021. This promises very good commercial success in 2022.

It is followed by the iPhone 12 Pro, then by theiPhone 11 that Apple still markets, even today. In eighth position is the iPhone SE 2020. And in ninth position is the iPhone 13 Pro Max. He too should move up in the rankings in 2022. Finally, you will notice the absence of the Mini models in this ranking. There is a rumor that Apple may discontinue this model in 2022 and replace it with a “Max” model (without Pro).

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