Apple is the top smartphone vendor in China for the first time since the fourth quarter of 2015, according to new data shared by Consumer Research.
In the fourth quarter of 2021, iPhones in China held the highest market share ever with a percentage of 23%. Thus ends the beautiful rise in power started by Tim Cook in 2019, when Apple’s share of the Chinese smartphone market reached a historically low level in favor of local manufacturers.
Analysts believe Apple achieved this through a mix of pricing strategies and Huawei’s struggles with US sanctions. A big credit, of course, also to the iPhone 13 range, able to convince Chinese users for its camera performance and its excellent 5G connectivity.
With Apple in first place, the other two places on the podium are occupied by live (19%) and OPPO (17%). However, despite the positive sign from Apple, the entire Chinese smartphone industry saw a 9% year-over-year decline in the fourth quarter, largely due to component shortages that have slowed down production. Additionally, analysts say the average smartphone replacement cycle in China is getting longer.