The story of Apple, from its beginnings in a garage to becoming a multi-billion dollar company, has been told in many ways. The latest is a 40-second video that reviews the past 20 years of Apple’s growth.
The video was made by Statista, with various animated bars showing Apple’s various businesses and their growth across Mac, iPod, Services, iPhone and other products. What stands out immediately is the huge revenue growth of iPhones and services in recent years.
“Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 in Jobs’ parents’ garage. Their first product, known as the Apple I, consisted of a circuit board assembled without most of today’s computer features, such as a display, keyboard, or mouse. Today, the Apple ecosystem includes iPhones, iPads, Macs, wearables and home devices, as well as a range of accessories and other services.
Technical innovation combined with minimalist designs and creative advertising under former CEO Steve Jobs has made Apple one of the most valuable brands in the world. The company has a loyal fanbase and has seen unprecedented revenue growth, from just $8 billion in 2004 to over $270 billion in 2020.
Apple’s breakthrough came when the company released the Macintosh in 1984, a product that became the first successful consumer personal computer and continues today as the Mac product line. Apple launched the Apple Online Store, followed by the iMac family of PCs in 1998. In January 2010, the introduction of the iPad marked another industry milestone. The device sold over three million units in the first three months, setting a new industry benchmark. The current Mac product line includes iMac, Mac mini, Mac Pro, MacBook Air, and MacBook Pro, while the iPad line includes iPad, iPad Air, iPad mini, iPad Pro. iPad holds about 30% of the tablet market.
In 2001 Apple introduced the iPod which was a huge success with several hundred million units sold. Due to the popularity of smartphones, the iPod lost its appeal. In 2007, the release of the iPhone and the introduction of an interface with a design concept to create a “handheld” computer capable of phoning and surfing the Internet marked a revolution in the global smartphone market. The iPhone is Apple’s most successful product, contributing significantly to the company’s total revenue.
With the launch of the Apple Watch in early 2015, Apple entered the wearable device market. The Apple Watch is today the most popular product in the wearable segment, with more than 50% market share. Additionally, the launch of the AirPods in December 2016 marked Apple’s entry into the true wireless headphone market, grabbing most of the market share.
Apple’s product line is supported by a range of services, including Apple Music, Apple TV+, Apple Arcade, iCloud and other services that help keep people informed, connected, fit and entertained . Apple’s services generate billions of dollars in revenue per quarter. The company has also entered the smart speaker market with HomePods and is also working on augmented reality (AR) smart glasses. »
The video begins by telling the story of 2001, when the Mac line brought in $4.4 billion for Apple.