The number of developers who have exceeded $ 1 million in revenue on the App Store has doubled from 2016 to today.
According to a new Sensor Tower study, the App Store is increasingly a gold mine for many developers, given that total revenues of $ 643 billion are calculated in 2020 alone, a 24% increase over a year. In 2021, there is also an increase in developers who have exceeded the threshold of one million dollars billed in a single year on the App Store, with 581 new entries in this particular group (on the Google Play Store the number stops at 367 new developers).
Although the numbers are down slightly from 2020, when the various lockdowns boosted the use of apps and games, developers on the App Store are much more likely to exceed this threshold than on the Google Play Store. . Sensor Tower also indicates that app publishers in the productivity category are the ones to break the million dollar mark the most in 2021, with games, social media and entertainment.
It’s also important to note that these developers will have to pay Apple more commissions, as they are not part of the company’s Small Business Developer Program with over $ 1 million in earnings. This means that they will have to pay 30% instead of just 15% of all App Store sales.