In an email sent to employees a few hours ago, Apple CEO Tim Cook discussed the situation in Ukraine and the donations the company is activating.
After stopping the sale of all products in Russia and the Apple Pay service for several banks in the country, Tim Cook says that Apple is ready to do its part also in terms of donations to the Ukrainian population. In addition, the company is working with its partners to find new ways to bring aid to affected populations.
Here is the letter sent by Tim Cook:
“I would like to take a moment to talk about the current crisis in Ukraine.
I know I speak for everyone at Apple in expressing our concern for those affected by the violence. With each new image of families fleeing their homes and brave citizens fighting for their lives, we see how important it is for people around the world to come together to advance the cause of peace.
Apple makes humanitarian aid donations and supports refugees. We are also working with our partners to determine what more we can do. I know many of you are eager to find ways to support the people of Ukraine and we want to help amplify the impact of your giving. Starting today, Apple will match your donations at a 2:1 rate for eligible organizations and retroactively for donations to those organizations beginning February 25. Visit the employee giving portal to learn more.
We are working to support our teams in Ukraine and across the region. In Ukraine, we are in contact with all employees, also helping their families in any way possible. For members of our Ukrainian team located outside the country who may need assistance, please contact us at this email address. And for any employees who need help, visit Apple’s People site.
As a company, we are also taking other measures. We have suspended all product sales in Russia. Last week, we stopped all exports in our sales channel in the country. Apple Pay and other services have been restricted. RT News and Sputnik News are no longer available for download from the App Store outside of Russia. And we have disabled both real-time traffic and accidents on Apple Maps in Ukraine as a safety and precautionary measure for Ukrainian citizens.
We will continue to assess the situation and will be in contact with the governments concerned on the measures we are taking.
This moment asks for unity, asks for courage and reminds us that we must never lose sight of the humanity that we all share. In these trying times, I take comfort in knowing that we are united in our commitment to each other, to our users, and to being a force for good in the world. »
In the near future, other actions of Apple could be activated to support the Ukrainian population.