Xiaomi challenges Apple and iPhones

Xiaomi founder Lei Jun wants to step up his challenge against Apple, as announced over the past few hours on Weibo.

xiaomi challenge apple iphone

Xiaomi founder and CEO Lei Jun said the company will specifically focus on the high-end segment of the smartphone market in a bid to directly compete with Apple and fill the void left by Huawei.

Before the US government blockade, Huawei was the biggest smartphone supplier in China, but now Jun will do everything to make Xiaomi much stronger in the next three years.

“Our goal is to directly compete with Apple in terms of products and user experience and become China’s largest premium brand within the next three years. Competition with Apple in the high-end smartphone segment will be like a war to the death that Xiaomi will have to overcome. »

In the fourth quarter of 2021, Apple overtook Vivo to become the biggest smartphone brand in China for the first time in six years. At the same time, Apple has become the world’s largest smartphone vendor, with one in five smartphones sold being an iPhone.

Like many other companies, Xiaomi has been struggling with supply chain issues over the past couple of years which has hampered the company’s expansion. However, in the second quarter of 2021, iPhone sales were briefly overtaken by Xiaomi for the very first time.

According to reports from its CEO, Xiaomi plans to attract more customers by differentiating itself from other Chinese Android smartphone brands and focusing on user experience. This plan will involve 20,000 new retail stores in China over the next three years. The company will invest nearly $16 billion in research and development over the next five years.

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